Strategic Design for Early-Stage Founders.
I’m Jeremy Augustine Doekes, a Senior Founding Designer and Systems Architect. I founded AUG-Studio to help founders bridge the gap between "blue-sky" ideas and production-ready execution.
With 20+ years of experience across the Film Industry, Mobile AAA Gaming, and Enterprise Software, I specialize in building modular "Vanilla" architectures. This philosophy ensures that whether I am designing a cinematic HUD or a complex SaaS platform, the product is built to scale and pivot without structural friction.
The 0-to-1 Accelerator
By integrating AI into my ideation workflow, I’ve eliminated the weeks of 'guessing' that usually haunt early-stage startups. We iterate at 10x speed, using AI to explore layout permutations and my 20+ years of design experience to refine them into a strategic, market-ready reality.
Multidisciplinary Pedigree:
Design Systems & Accessibility: Architected foundational, cross-platform systems for Coles Group, prioritising engineering velocity and WCAG (A11y) compliance for high-priority e-commerce initiatives.
Games & Web3: From UI for global franchises at Electronic Arts to pioneering digital racing and scarcity-driven UX with Zed Run, Racino & Marbula One.
Film & Kinetic Motion: Integrating cinematic storytelling patterns and high-fidelity motion into digital interfaces to enhance immersion and engagement.
Recent Strategic Engagements:
Marbula One: Founding Product Designer for the digital migration of a 1.45M subscriber brand, delivering a launch-ready ecosystem in 90 days.
Racino: Lead Product Designer; architected the end-to-end Web3 racing platform from MVP to launch, including complex car-tuning systems and real-time telemetry HUDs.
Technical R&D (Mercor): Developed prompt-based POC applications and AI-driven design workflows to assist in training models through annotation and feedback loops, refining model logic for higher UI/UX accuracy.
Vintrace: Managed the UX overhaul and brand identity that contributed to a high-value SaaS acquisition.
