Racino:
 An Open Wheel Racing Manager platform

Build a high-fidelity, community-driven racing platform from scratch to deliver a polished AAA gaming experience that seamlessly integrates complex decentralised technology seamlessly.

The Challenge:
The project involved building a brand and technical framework from scratch while managing complex third-party integrations. It also focused on driving community-led growth and maintaining rapid development velocity for a responsive user experience.

The Strategy:
Architected integrated brand and technical systems that prioritized intuitive UX. Drove rapid, community-validated delivery to maintain a high-velocity ecosystem.

The Outcome:
Aligned brand aesthetics with product design to streamline the player journey. Accelerated development via community feedback and simplified complex Web3 onboarding.

Key Focus: Brand Identity, UX Architecture, Design Systems, Gamified Onboarding
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Racino game Home screen UI with large, visually engaging cards linking to key sections like 'Get Tickets', 'Join a Race', the Market, and the Garage. A 'How To Race' guide is prominently featured at the top.
Racino game Race Selection screen displaying available races at the Australia track. The UI highlights 'Enter Races' and 'Setup Cars' steps with different Level grids and a $1,000+ in Prizes banner for tournaments.
In-game view of a Racino race in progress from the driver's perspective, showing a Heads-Up Display (HUD) with the live leaderboard and race countdown timer on the straightaway.
Racino game Garage UI displaying the details and stats for the 'RacinoFOUR' car. The screen shows performance metrics like Speed, Handling, and Stability, along with options to 'Tune-Up Car' and check Livaries.
Racino game Marketplace UI for buying and selling Formula 1-style racing cars (NFTs), showing different car models like 'EonVelocity' and 'NebulaSprint' with their price, level, and race rank.

Ready to build the next great platform experience?

I design the high-fidelity systems and behavioural mechanics that keep complex products performant and engagement-led.

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