Further gamify and educate the Tournament experience

The Challenge:
Auditing an existing high-growth Web3 ecosystem to identify friction points in the user lifecycle. The objective was to evolve the platform’s gamification loops while architecting a more intuitive education layer for complex blockchain interactions.

The Strategy:
Led a collaborative discovery phase across Engineering, Product, and the community to map out technical constraints and user behavior. We prioritised systemic solutions that balanced high-frequency player demands with long-term platform stability..

The Outcome:
Modernised the tournament architecture by decoupling current and upcoming event workstreams. I architected an E2E commerce workflow, housed in a compact, modular drawer component—that streamlined race qualification, tracking, and completion. This system transition reduced cognitive load and visual noise across the platform’s most high-traffic funnels.

Key Focus: UX Architecture, Gamification, Micro-Interactions, Player Tools, Community-Driven Iteration