Vintrace:
Viticulture / Wine making software

Future-proof the winemaking platform by moving it from an unsupported framework to something modern and scalable.

The Challenge:
Taking an older tech stack and unifying it seamlessly with the mobile app. Begin to shape up user testing loop cycles to improve the product. Embedding myself into a 90% Dev 1st environment as their Founding Designer.

The Strategy:
Audit all the base features and re-shape towards a unified Material Design led experience. Build out new design systems for both mobile and desktop to start unifying core frameworks and components. Start unifying and collecting information from winemakers towards making better informed UX and operational decisions.

The Outcome:
A fresh new look and unified experience for vintrace catering for admin, winemakers and cellar hands. Also future proofing the platform into the future which also led towards a large external acquisition. A unified product also from a Marketing perspective catering for all comms, conventions and promotional activities.

Key Focus: Brand Refresh, UI Modernisation, Workflow Optimisation, Enterprise UX
vintrace logo teal
The vintrace Dashboard with an onboarding modal for the 'Batch explorer' feature, explaining how to 'Easily view all your current and depleted bulk wines by batch,' demonstrating a key user experience feature.
The primary vintrace Dashboard screen, displaying Insights such as 'Value of sales,' 'Fruit received,' and 'Cost of wine' in summary cards, along with data visualizations like a pie chart and line graphs for winery management.
UI/UX design for the vintrace Bulk Product Batch Details screen, specifically the Costs tab, showing a breakdown of running costs for a 2019 Pinot Noir wine batch, including 'Fruit,' 'Cellar work,' and 'Overheads.
UI/UX design for the vintrace Bulk Product detail page on the Movements tab, listing recent activities such as Transfer, Bottling, and Loss events for a specific wine batch, with details on operator and volume.
User interface for the vintrace Bulk Wine management list, displaying an inventory of wine batches with filters for Vintage, Variety, and Region, and options for bulk actions like 'Edit wines' and 'Create workorder.

Ready to build the next great platform experience?

I design the high-fidelity systems and behavioural mechanics that keep complex products performant and engagement-led.

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vintrace: mobile